Monday, February 14, 2005

…Men are from the Hot Wheels aisle, women are from the Barbie aisle. (2005)



Getting a Valentine's gift for your significant other can be as tricky as making a tactical error on The Apprentice. One mistake and you'll be painfully backpedaling for weeks. Thus the question lurks in the minds of men everywhere--what do women want for Valentine's?

As the big day creeps ever nearer, the holiday advertising becomes as inescapable as kudzu. Some advertising features sex, and some features romance. And it all seems to be aimed at men doing the purchasing. For Valentine's is about the myth of men pursuing, not the woman's art of being caught.

But why is it that men are the ones doing the buying? Shouldn't love be a two way street? Not a chance buddy, not a chance. And the toys we played with as children are partially responsible.

One painfully popular guide to male/female relationships is, Men are from Mars, Women are from Venus. Perhaps a more accurate title might be, Men are from the Hot Wheels Aisle, Women are from the Barbie Aisle.

Let's start with a look at how boys are indoctrinated into the world of "Me Macho Tarzan, You Decorative Jane." The "boy aisle" at the local discount retailer is filled with rows of crushing, maiming, crashing, shooting and body-slamming things. With all of this relentless activity, is it any wonder that a sensitive man is as difficult to find as half-price Godiva?

Meanwhile, back in Barbieland, girls are indoctrinated into cleaning, cooking, grooming, and caring for others. With that in mind it's hard to consider the Easy Bake Oven and Snack Center as anything other than a tool of capitalistic sex-role indoctrination. Or, as Barbie might say during a political uprising, "Never mind the barricade, girlfriends; lets just make more cupcakes!"